Inherited High Cholesterol?

June 22, 2006

A pharmaceutical company is running ads on American television claiming that it is possible to inherit high cholesterol from your aunt or uncle. Really. I'm not making that up.

Attention pharmaceutical and ad executives: it is not possible to inherit any genetic traits from your aunt or uncle. OK, it is possible to inherit genetic traits from your uncle, but only under some rather unusual and unseemly circumstances which I do not care to mention. But it is not, under any circumstances, possible to inherit any genetic traits from your aunt.

I know what they are trying to say. It is possible that you can inherit genetic traits from a parent which are not expressed in the parent, but which are expressed in their siblings. Would it be too hard to explain the situation truthfully? Is it really necessary to insult the intelligence of potential customers?

These ads come from a pharmaceutical company, for crying out loud! These people are supposed to be scientists. What the goofy heck is wrong with them?

Feel free to blast away by sendinge-mail to rsturge@inreach.com.

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